Registered Voter Mailing List
The United States is one of the few countries that, from its inception, has been governed by a democracy, where it is the citizens themselves who decide, en masse, who will represent their interests. Unlike many nations, this democratic process takes place at all levels, from the local, county, state, and, of course, national levels. Whether it is choosing who will govern a city or the entire country, Americans are one of the few people on Earth who have always had a choice about who that leader will be.
Because of this, the democratic process centers around the election, a large-scale effort that involves campaigns to generate awareness and present candidates who then address the public with their arguments about why they should be granted the position they are running for. From there, the election itself is held where citizens, on the appointed day, either go to a physical location to vote or, if they so choose, use official documents sent through the postal service as mail-in votes. The United States no longer requires that people only vote if they can arrive at a certain physical location during specified hours. This has made the process more democratic, allowing people with mobility issues who may not be able to physically enter a building to still have their votes counted. In the same way, people who work hours that may not make it possible for them to vote during the designated hours can still cast their ballot thanks to mail-in voting, without having to risk their livelihood to do so.
However, the democratic process is ongoing work. The United States is now at a point where the entire nation is “between elections” in terms of voting for the country’s leadership, the Presidency. But other elections are always ongoing, such as local, county, and state elections. And, of course, the preparations for a national election will be underway this year as the massive campaign machines of the two dominant parties once again lumber into action while many independents also participate in the democratic process.
Sprint Data Solutions Worldwide Marketing has worked with political organizations for many years to help keep the machinery of democracy operating. As the nation prepares for another election, Sprint Data Solutions Worldwide Marketing is prepared to do so again.
About Sprint Data Solutions Worldwide Marketing
Sprint Data Solutions Worldwide Marketing is the dream of a disabled veteran who is the founder, owner, and operator of a 100% American-based business. After years of military service and making sacrifices to defend the nation, the next step was to move away from military conflict and try a new direction, economic growth. In this case, the economic growth would be that of the country, helping the businesses so critical to the economy to increase their revenues by growing their customer base. It was decided to remain in Las Vegas, starting work as a small, local business. However, years of quality results brought growth, and today, the company proudly boasts a loyal staff with over 50 years of combined industry experience in the marketing and promotions sector.
Sprint Data Solutions Worldwide Marketing made its initial foray into the marketing industry with direct mail marketing. This was before digital marketing entered the scene, though direct mail marketing shared many similar characteristics. The focus on direct mail resulted in the company gathering considerable database resources and acquiring skillsets related to organizational assets like names, mailing addresses, and even specific identifying demographic metrics and sharing them with clients for more precise, targeted marketing. The positive results of this work provided steady growth, eventually allowing the company to expand beyond Las Vegas, Nevada, to operate across the continental United States. Eventually, Alaska and Hawaii were added for total national coverage. Then operations expanded once more for complete North American coverage, servicing the markets of Canada and Mexico. As the company grew, even international destinations were added, allowing clients to go global and cross the Atlantic, accessing markets in the European Union like France.
Elections Are Different In The New Millennium
The democratic process, especially how voters are courted, has changed dramatically over the years, with the Internet creating new paradigms while calling into question the usefulness of established platforms. The basic goals of campaigning remain the same. Regardless of the election level, whether local, state, or national, candidates must convince voters that they are the right person for a position.
This is accomplished by establishing the legitimacy of a candidate both in personal character and as a professional qualified to occupy the position. It is about clearly stating the platforms they support and, most importantly, about the promises they make for enacting change should they come into power and have the authority to create policy.
However, the ways that these goals are achieved have evolved over the generations. In the days before mass communication, campaigns focused primarily on visits to relevant election areas to give speeches and interact with voters. This was usually supplemented with print marketing, such as posters and pamphlets for more information. The age of radio dawned, and while in-person visits and print were important, radio dramatically increased the reach of speeches and interviews for campaigning. Television once again changed the nature of campaigning as visuals became an important part of campaigning and new forms of marketing, like political advertisements on broadcast TV. Televised speeches, interviews, and debates also became part of the repertoire for campaigning.
With the advent of the Internet, campaigning has changed again as the Internet’s ability to capture information has increased just how precise targeted marketing can be with a larger range of information. Creating accounts, memberships at different groups and even information gathered from website visits all create much more comprehensive profiles of individuals and their preferences. This data is, in turn, shared with different groups and organizations. Online content has already changed the nature of distribution. Where before interested viewers had to “tune in” to a specific radio frequency or television channel to a particular time to consume information, the Internet makes it possible to view content at any time or location, provided an Internet-capable device like a smartphone or computer is accessible.
Who Benefits
Sprint Worldwide Solutions Marketing has extensive lists that cover an array of different categories. From consumers to businesses and other organizations, contact details are available. This also applies to the political arena, where the lists represent not just people but potential political action. Some of the lists available include:
Registered Voter Mailing Lists
The backbone of American democracy is people who have taken the time to register as voters. Depending on the state, people may need to proactively register before they can go to the polls to vote, or they can register on the day. There may or may not be a mandatory requirement to register as a Republican, Democrat, or Independent.
However, the important thing is that regardless of declared political affiliation, these are people that have taken the time to put their names down as participants in the democratic process. This already elevates them to a higher position of receptivity for politically related marketing.
State Voters Mailing Lists
While the presidency is considered the most high-profile election in America, the votes that often affect people most directly in their day-to-day life is at the state level. State votes run the gamut from the governor of a state to congressional and senatorial representation for the other branches of government.
State voters are crucial for actually shaping the policies of everyday life. Any state-related political action will affect these voters, so it can be critical to reach out to them, especially for campaign purposes, to explain what’s at stake and what will happen if a particular candidate wins a position.
National Voter Mailing Lists
Some political marketing may need to reach the largest number of people possible, including national voter mailing lists. This can be critical for larger elections, such as the Presidency, where the entire nation is involved, or even just for political activities that may have federal-level concerns.
Voter Precinct Mailing Lists
This is another often important list for political action. If there is any political messaging or activity that takes place “at the ground level” of where polling and voting occur, then voting precinct mailing lists are crucial. With precinct mailing lists, political interests now know who is eligible to vote in a specific subdivision of an electoral district.
For nearly every kind of election, having specific access to an area’s voters and knowing their contact details can be important to the campaign process or any other type of political action.
Political Donor Mailing List
Beyond just going out and performing the civic duty of electing officials to government positions, some people feel compelled to do more and invest in financing political activity. Campaigns, after all, require significant sums of money, and this is where donations from Americans can often play a critical role.
Donors come from all walks of life and are at every income level. For a charismatic candidate or the right cause, lower-income Americans are willing to donate some of their hard-earned dollars, while the politically active in the middle class often donate to causes or candidates they believe in. Of course, the “big fish” are the affluent upper class, for whom donations can be sizable, and often with an eye for a tangible return, such as supporting a policy they believe in and would like to see enacted.
Conservative Political Donors
With two primary political parties, it’s no surprise that there are donors aligned with those party interests. The majority of conservative donors identify with the Republican party, and so these donors will often have common causes they wish to support. Stances against strict gun control, Christian faith in America, and stricter immigration policies, for example, are all causes that tend to rally conservative donors.
For people pursuing political activities that align with conservative ideas, conservative donors can often be a valuable resource. This is especially true for active political periods, such as elections.
Liberal Political Donors
In the same way that conservatives have political causes that often line up with the Republicans, many liberal causes find a home with the Democrats. Liberal causes are often just as active and engaged as their conservative counterparts, with many people willing to donate to help further these causes, such as abortion access, protecting the rights of the LGBT community, and increasing the quality of education and social services liberal political causes have always been active in the American scene.
This is especially true in recent years, as more liberal causes now feel under threat. The repeal of Roe vs. Wade has now made many political donors more active than ever. There is a high level of interest in this area for political groups with policies that align with this demographic.
Independent Voter Mailing List
While most Americans will typically register as voters in favor of one of the two primary political parties, another group prefers to vote strictly by policy. It will support any politician or party with policies that align with their interests.
Those voters who register as independents may not be able to participate in the nomination of a presidential candidate but can often be a significant statistical force in other elections and even where donations are concerned. These voters are often motivated by specific issues, so reaching out to them means know you have a compatible ideology with their individual concerns.
Undecided Voters Mailing List
One of the often overlooked demographics in voting is the undecided voter. Still, these voters may make the difference in some instances, especially hotly contested elections with no clear majority. An undecided voter should not be regarded as someone not voting; quite the opposite.
Undecided voters are people who are willing to participate in the election process but don’t yet know where to cast their vote. It may take more work presenting arguments and candidates to win over an undecided ballot, but as many elections have shown in recent years, even changing a small number of minds can sometimes make a difference in an election’s outcome.
Political Activists Mailing Lists
Beyond exercising basic civic responsibilities or even financial investment to help defray the costs of political activities like promotion, providing energy and time can be critical. Political activists are important for many reasons, as they are passionate people willing to put more than money where their mouth is and will actively participate in other political causes.
These actions can take on a multiplicity of roles, from volunteering for campaign efforts like canvassing, or administrative functions, to more dramatic steps, such as participating in demonstrations and protests in support of a cause. Political activists can be an extremely valuable resource for election periods as these are people genuinely committed to an ideal and willing to commit acts in pursuit of it.
Swing State Voters
At the federal level, one of the most crucial demographics, especially for determining the Presidency, are “swing state voters.” Where some states, such as California, may reliably and consistently vote Democrat, while other states, like Texas, can be safely assumed always to vote Republican, other states in the USA can go either way for any given election.
Swing states have always been critical in determining Presidential elections, and these states often see the most time and campaigning devoted to them. It’s vitally important to have good databases on swing states and be prepared to aggressively target these areas, especially where federal federal-level activities occur.
A New Election Is Coming
In the United States, the next presidential election won’t take place until November 2024, but despite that date being nearly two years away, now is the time when preparations will begin. Every experienced political organization knows that preparation is one of the keys to political victory. The earlier planning and organizing occur, the better the chances are to be ready when the time comes, act effectively and decisively to court Americans and earn votes. This is where Sprint Data Solutions Worldwide can provide a competitive edge, with multichannel voter contacts for every district in the USA.
Reach The Groups You Need
Sprint Data Worldwide Solutions has various voter and political contacts that make a difference, complete with not just contact information but valuable demographic information. This data has been gathered through surveys, purchase actions, and mailing lists.
This data can be categorized or cross-referenced using big data analytics to help candidates and political organizations find the voters they need. With the right research, technology, and data compilation, candidates can gain access to different demographics divided by categories like:
- Ethnicity
- Age
- Children’s Age
- Debt
- Homeowner
- Renter
- Marital Status
- Income
- Veteran Status
- Geography
- Mortgage Data
And more.
Voting lists aren’t available just as physical mailing addresses, either. Depending on the need, voters can be contacted by mail, email, text/SMS messaging, and telephone. If you want better, more specific access to voters, activists, and donors, we can help. Come to Sprint Data Solutions Worldwide, and we can provide the targeted voter mailing lists you need across different demographics for election, volunteer, or donor purposes and raise the chances of an election victory.
